Every entrepreneur will make a lot of important decisions as they launch a startup. One of the things to consider is the type of business to have. This module will explore products, services, and platforms. It will also discuss the B2B and B2C business structures and the differences that each brings to a business in terms of marketing, pricing, and customer base. Students will learn about "as a service" models like SaaS, IaaS, PaaS, and BaaS. Various industries make up a part of the economy like construction, energy, human resources, and IT services. The module will also examine emerging sectors like cybersecurity, biotechnology, virtual reality, and artificial intelligence.